# Pointing Forward Marketing

> https://www.pointingforward.co.uk

> A London marketing and brand studio run by its two founders, William Pointing
> and Ludo Quaranta. It offers Google Ads and performance marketing, brand
> identity and graphic design, and WordPress website design and build. William
> spent over a decade leading marketing in-house at regulated UK brands; Ludo
> spent a decade in independent brand identity practice. They do the client work
> themselves.

## Who they are

- **William Pointing**: Co-Founder, Performance Marketing. Over a decade leading
  marketing inside regulated financial services brands. Runs strategy, Google Ads
  and lead-generation partnerships. Also writes at greatdealsmadeeasy.com.
- **Ludovica "Ludo" Quaranta**: Co-Founder, Brand & Design Partner. Close to a
  decade in brand identity, logos, brochures and visual systems, first in Milan
  then London. Portfolio at designedbyludo.com.
- **Rahib**: Web Developer. Builds and maintains the WordPress sites.
- A bench of freelance project managers, photographers and marketing strategists
  is brought in per project.

## What they do

- **Performance marketing**: Google Ads and paid search; lead generation through
  comparison sites and bloggers; improving positioning in Google; reporting tied
  to leads and revenue rather than impressions.
- **Graphic design**: logos and branding; brochures and annual reports; web and
  landing page design; creative campaigns.
- **Web build**: WordPress design and build; site migrations and rebuilds; sites
  set up to be found in search from launch; ongoing site management.

## Pricing (starting prices, GBP, quoted per project)

| Service | From |
|---|---|
| Logo design / refresh | £1,000 |
| Brand refresh | £2,000 |
| Google Ads set-up (3 adverts plus tracking) | £750 |
| Lead generation 12 month plan | £1,000 |
| New website, design and build on WordPress | £1,000 |
| Social media 12 month plan (LinkedIn, incl. competitor review) | £750 |

Every project is scoped individually after a free 30 minute consultation.

## Sector experience

William has led marketing for retail investment platforms, commercial and
specialty insurance, commodities and consumer credit, including campaigns
delivered under FCA financial promotion rules. Ludo brings a decade of
independent brand identity work across sectors, with a focus on purpose-driven
organisations. Named engagements and roles include Biachem, 3NTT Group, Bestinvest
(Evelyn Partners), Liberty Specialty Markets, fluid.co.uk (NewDay) and Citi.

## How they work

- Direct: no account layer, no jargon: clients work with the people doing the work.
- Accountable: campaigns report to leads, activation or revenue, not vanity metrics.
- Senior, not junior: built on in-house leadership experience.
- Built to last: sites and brand assets handed over in a state the client's own
  team can run.

## Location and contact

- Website: https://www.pointingforward.co.uk
- Based in South London, United Kingdom. Works with clients across the UK.
- Email: williampointing@gmail.com
- Free 30 minute consultation: https://calendly.com/williampointing